How to Build A Body - Free Essay Example

Sample details Pages: 1 Words: 390 Downloads: 3 Date added: 2019/05/15 Category Sports Essay Level High school Topics: Fitness Essay Did you like this example? ABDOMINAL Ball Crunch â€Å" My Core is at a point where I can do these pretty much ad infinitum, but when I first started out a couple years ago I found them noticeably more difficult than a tradition crunch on the floor. A part of that was due to having to develop balance and stability for performing the crunch while on a sphere. Don’t waste time! Our writers will create an original "How to Build A Body" essay for you Create order BICEPS Ball Biceps Curl â€Å" at high weights I found it a bit easier than normal, since I could sue the ball as a stabilizer. DELTOIDS Ball Rear Deltoid Row â€Å" The only additional difficulty was remaining stable on a sphere. ERECTOR SPINAE Hyperextension â€Å" I could feel my stabilizer muscles activating in ways theyre not normally required to maintain the proper form. GASTROCNEMIUS SOLEUS Ball Calf Raise â€Å" No change in weight, pressing the ball firm as a handle. GLUTEUS Hip Bridge â€Å" I can feel the muscles in my glutes (and lower) back active a lot faster, due to the elevation and need for suspension. HAMSTRINGS Ball Reverse Leg Curl â€Å" Can get bored doing these without the ball, but with it it adds the extra muscle tension and new focus on balancing. LATISSIMUS DORSI RHOMBOIDS Alternating Arm-Leg Extension â€Å" Find the difficulty fot his depends more on the size of the ball, larger ones forcing my muscles to work ahrder to stay in place and keep proper form. OBLIQUES Ball Side Crunch â€Å" Similarly to the ball crunch the results didnt really change at this stage, though thats more personal than a general rule. PECTORALIS Ball Push-Up â€Å" I ended up doing a little less because of the added pressure of the incline. QUADRICEPS Ball Squat (on Wall) â€Å" Found it to be about the same difficulty. TRAPEZIUS Ball Row Upside-Down â€Å" Very intense, I found my reps limited due to the necessary focus on not falling off the ball while simultaneously pulling myself up, activating a lot more muscle tension. TRICEPS Ball Triceps Extension â€Å" No variance in weight was apparent for me. Stability balls can be a great addition to a routine in general, but are also especially good in rehab situations as they were designed for. They add a greater range of motion to many exercises and help work on ones sense of balance from many angles. A stability ball is another way to augment resistance training, if someone has no experience

Jane Joyce s Eveline Gender Differences - 1068 Words

Eveline: Gender Differences in Post Colonial Ireland Gender equality is achieved when both men and women receive the same rights and opportunities throughout all areas of society. Often, it is men who are given dominance while the women are deprived of owning such superiority; this is called a patriarchal society. In James Joyce’s Eveline, it is quite clear that women were not allowed the equality of men in the social, political, and economic fields, primarily in the postcolonial times at which this book was written in. As Eveline’s life was greatly influenced by people of the male gender, her decision at the end of the short story suggests that she was significantly influenced by her religion, economic status, as well as her identity as a woman during this time period in Dublin, Ireland. During the postcolonial times the presence of the Roman Catholic Church dominated the Republic of Ireland making Irish Christianity the largest religion. It is through marriage that Eveline is able to fulfill the personal desire encultu rated within her through society. O’Brien identifies in Study: An Irish Quarterly Review that Eveline believes that by becoming Frank’s wife, she can â€Å"completely valorise her female identity† (207). By becoming a married woman she would gain ‘respect’, as Joyce explains, â€Å"then she would be married – she, Eveline. People would treat her with respect then. She would not be treated as her mother had been† (73). It is through Frank that Eveline can find her

Corporate finance and accounting research - MyAssignmenthelp.com

Questions: 1. From your firms financial statement, list each item of equity and write your understanding of each item. Discuss any changes in each item of equity for your firm over the past year articulating the reasons for the change. 2. What is your firms tax expense in its latest financial statements? 3. Is this figure the same as the company tax rate times your firms accounting income? Explain why this is, or is not, the case for your firm. 4. Comment on deferred tax assets/liabilities that is reported in the balance sheet articulating the possible reasons why they have been recorded. 5. Is there any current tax assets or income tax payable recorded by your company? Why is the income tax payable not the same as income tax expense? 6. Is the income tax expense shown in the income statement same as the income tax paid shown in the cash flow statement? If not why is the difference? 7. What do you find interesting, confusing, surprising or difficult to understand about the treatment of tax in your firms financial statements? What new insights, if any, have you gained about how companies account for income tax as a result of examining your firms tax expense in its accounts? Answers: Answer 1: Within a companys balance sheet statement, there are three key items and one among them is deemed to be equity. Helloworld Travel Limited is not exempted from such item. Relied on the companys balance sheet statement for 2017, certain vital aspects encompass treasury shares, issued capital, retained earnings and reserves. Issued capital is considered as the business organizations equity (Armstrong et al., 2015). Issued capital is measured through multiplying the overall outstanding shares along with all its shares par value. The annual report of the company indicates that Helloworld Travel Limiteds issued capital has increased from$ 366,235 in 2016 to $ 395,081in 2017. Another equity aspect that is mentioned within the companys equity section encompasses reserves. It can be stated that reserves serves as a factor of equity in the company that is considered as the additional amount other than basic share capital (Atanasov Black, 2016). The recent annual report of Helloworld Travel Limited indicates that reserves of the company have decreased from$ 163,051 in the year 2016 to $ 7,150in the year 2017. Another aspect within the equity section of the company encompasses retained earnings. It indicates total profit and loss of the company from the time the company came into existence which decreased any dividends paid from the behalf of its shareholders. As per the annual report, it has been gathered that the company did not deal with any type of retained earnings and rather it has encountered certain accumulated losses. Such accumulated losses of the company have decreased from $ (292,218) in the year 2016 to $ (123,717) in the year 2017. This indicate s the company experiences more losses in comparison to its profits (Graham et al., 2017). The last aspect of Hello world Travel Limiteds equity section is the treasury shares. These shares might take place because of shares buyback or they have not issued the same within the first place. Such shares do not have any type of voting rights along with the dividend payments and for such reason, they are not considered within the outstanding shares computation (Graham et al., 2017). As per the balance sheet statement of Hello world Travel Limited of the year 2017, the treasury share value is being constant at $ 123,717in both the years from 2016 and 2017. For this reason, it indicates that the company has not repurchased shares from all its shareholders. Answer 2: In the current years, business companies experience several types of expenses that include selling and administrative expenses and many more (Cheng, Ioannou Serafeim, 2014). An organization does not offer its real percentage of taxation rate within its income statement. Tax expenses is deemed to be the last line aspect prior the calculation of net income and the company can recognize effective tax rate through observing other information within financial statement. Tax expense can be deemed as a part of it. In addition, tax expense is taken into account as a part of major liability of the company owing within the state along with municipal and federal government within the country. Tax expense is measured through multiplying the suitable business tax along with income before tax after factoring certain key items such as non-deductible items, tax assets along with tax liabilities. In case of Helloworld Travel Limited, tax expense of the company has dropped from $ (1,774) in the year 2016 to $(9,446) in the year 2017 (Christensen et al., 2015). In case of increase in profit before income tax, the tax expense of the company is decreased because of tax provision reversal. Answer 3: It is gathered that the corporate tax rate within Australia is 30%. Considering the scenario of Hello world Travel Limited, certain identical rate is applied that is recognized from the companys annual report. In addition, the profit before tax income is recognized to be$ 3,450 in the year 2017 in comparison to$ 31,037 in the year 2016 (Damodaran, 2016). In a scenario where implementation of above tax rate is considered, the total tax expense is deemed to be in the year 2017. In addition, the organization has taken into account certain items for calculating the overall tax expense. These items are explained below: Non-deductible amortization along with depreciation Entertainment Fair value adjustments in order to trust investment property Tax provision based reversal Insurance proceedings on the plant and equipment Expenditures those are on-deductible Through taking into consideration, the previously explained aspects along with domestic tax rate Hello world Travel Limited has reconciled the rate of tax (Dowling, 2014). This has led to changes on overall tax expenses of the company in comparison to the corporate tax rate along with the accounting income of the company. Answer 4: Liabilities and deferred tax assets are two major theories linked with the tax operation of the company. A deferred tax liability takes place at the time taxable income is less than the reported income within the statement of income (Dyreng et al., 2016). This has taken place because of the accounting difference of several expense and income accounts. The most important reason behind the deferred tax liability is the application of different depreciation techniques for the financial reporting. Deferred tax assets serves as certain reductions in future payable taxes due to the reason that the organization has already paid taxes within book income to be identified as prepaid tax in the upcoming years (Dyreng et al., 2016). The amount of deferred income tax is relied on effective tax rates at the time certain temporary differences take place. Differed tax assets explains the situation in which the company makes advance or on tax payment within their financial assets (Graham et al., 2017 ). In addition, deferred tax liabilities indicate a situation in which the companys pays advance over their financial assets based tax payments (Dowling 2014). In case of Hello world Travel Limited, it can be gathered that the company has disclosed the deferred tax liabilities and the deferred tax assets within the companys annual report. The deferred tax assets of the company are observed to be$ 888 in the year 2017 in comparison to$ 1,203 in the year 2016. However, the deferred tax liabilities of the company are observed to be$ 35,191 in the year 2017 in contrast to$ 32,796 in the year 2016 (Dyreng et al., 2016). Through taking into consideration the counting regulations along with the norms associated with the deferred tax liabilities and assets, there are certain reasons that are there in order to report deferred tax assets along with liabilities. In case of deferred tax assets, there might be a reason that there is additional payment for depreciation on the behalf of the company due to certain changes within the taxable depreciation rate along with its related difference (Graham et al., 2017). Because of the additional payment associated with the depreciation, the company does not require experiencing an increased tax in the upcoming years and for this reason it is adjusted as an asset. In case of deferred tax liability, it can be stated that they generally take place due to lesser tax amounts in the present year. The company requires paying the amount that is remaining for the future years and for such reasons they are considered in the liability form (Graham et al., 2017). Answer 5: Current tax asset or the income tax payable is considered as a considerable factor for the business organizations. Considering the annual report of Hello world Travel Limited, it can be gathered that the income tax expenses is$ (9,446) in the year 2017 and there is no income tax payable in the year 2016 (Dyreng et al., 2017). In the companies, it can be observed that there is certain difference between income tax payable along with income tax expenses and for certain specific reasons this might be considered responsive for the disparity. The vital cause is the existence of deferred tax assets. There are several instances in which the company experiences an additional amount of tax in comparison to the tax expenses. In this scenario, the additional paid tax amount might be adjudged in the form of deferred tax assets that develops certain difference. Another reason is the variation among the tax accounting norms along with the financial accounting norms (Elanorinvestors.com., 2018). Wi thin such scenario, the example of depreciation can be explained. Certain difference in the depreciation can be observed within the financial accounting and tax accounting for distinct depreciation rates. For this reason, the final depreciation amount might be either decreased or increased. These are the major reasons for the differences among the income tax payable along with the income tax expense (Graham et al., 2017). Answer 6: As per the financial statements of Hello world Travel Limited, the company has offered explanation considering its tax payments within the cash flow and the income statement. In addition, it can be observed that the company has published two distinct amounts set within the above mentioned statements (Graham et al., 2017). Considering the situation of Hello world Travel Limited, tax expense of the company is observed to be$ (9,446) in the year 2017 and $ (1,774) in the year 2016 (Goh et al., 2016). In addition to that, the income tax payable for the company has been recognized to be 5,879 in the year 2017 in comparison to$ 1,419 in the year 2016. Despite that there is no payment in the year 2016. There are certain specific reasons for such difference in consideration to payment of income tax. In consideration to the income statement, the company indicates the overall amount of tax expense through charging a tax rate of around 30% within the profit before income tax (Graham et al., 2017). Conversely, the situation is not identical in case of cash flow statement. Within the section of cash flow statement there are several treatments associated with certain items of the income statement. It indicates that certain changes takes place within the current liabilities and assets of the companies. For Hello world Travel Limited, the income tax payment is taken into consideration being current asset. Within the cash flow statement certain minimization in consideration to income tax is taken into account through indicating the cash use. This indicates that few aspects linked with tax expense have been decreased before they are taken into account within the cash flow statement (Graham et al., 2017). Because of such causes, certain differences in tax expenses can be expressed within t he cash flow and income statement of the organization. Answer 7: Taxes are deemed to exist in the form of three major financial statements that includes the income statement, balance sheet and the cash flow statement. In addition the deferred income tax liability can be considered as a liability that is due in the upcoming years. Moreover, the organization has already attained the income and has considered not paying taxes on such income till the end of that year (Dyreng et al., 2016). Long term liabilities are observed to be payable within more than 12 months. In addition, sales tax is observed t be mentioned within the balance sheet in the form of current liabilities. After careful consideration of tax treatment with the annual report of Hello world Travel Limited, it can be indicated that no surprising or confusing aspect is motioned within the tax treatments (Graham et al., 2017). The company has conducted all its tax treatment through abiding by the Taxation Law of Australia based norms and regulations. In addition, it has offered all the des criptions along with the justifications of certain taxation aspects that include current tax assets, tax rates, liabilities and tax assets along with few more items. In addition, certain important aspects are observed within the tax treatment of Hello world Travel Limited. The considerable aspect within the changes in tax payment is within cash flow as well as income statement (Helloworld Annual Report., 2018). All such factors are significant in enhancing the understanding along with taxation knowledge within the company. From such analysis, insight as well as knowledge might be gathered regarding the tax treatment of Hello world Travel Limited. References: Armstrong, C.S., Blouin, J.L., Jagolinzer, A.D. Larcker, D.F., (2015). Corporate governance, incentives, and tax avoidance.Journal of Accounting and Economics,60(1), 1-17. Atanasov, V. Black, B., (2016). Shock-based causal inference in corporate finance and accounting research. Cheng, B., Ioannou, I. Serafeim, G., (2014). Corporate social responsibility and access to finance.Strategic Management Journal,35(1), 1-23. Christensen, D.M., Dhaliwal, D.S., Boivie, S. Graffin, S.D., (2015). Top management conservatism and corporate risk strategies: Evidence from managers' personal political orientation and corporate tax avoidance.Strategic Management Journal,36(12), 1918-1938. Damodaran, A., (2016).Damodaran on valuation: security analysis for investment and corporate finance(Vol. 324). John Wiley Sons. Dowling, G.R., (2014). The curious case of corporate tax avoidance: Is it socially Management irresponsible?.Journal of Business Ethics,124(1), 173-184. Dyreng, S., Hanlon, M., Maydew, E.L. Thornock, J.R., (2016). Changes in corporate effective tax rates over the past twenty-five years. Dyreng, S.D., Hanlon, M., Maydew, E.L. Thornock, J.R., (2017). Changes in corporate effective tax rates over the past 25 years.Journal of Financial Economics,124(3), 441-463. Elanorinvestors.com., (2018).[online] Available at: https://www.elanorinvestors.com/images/ENNAR2017Report.pdf [Accessed 5 Jan. 2018]. Goh, B.W., Lee, J., Lim, C.Y. Shevlin, T., (2016). The effect of corporate tax avoidance on the cost of equity.The Accounting Review,91(6), 1647-1670. Graham, J.R., Hanlon, M., Shevlin, T. Shroff, N., (2017). Tax rates and corporate decision-making.The Review of Financial Studies,30(9), 3128-3175. Helloworld Annual Report., (2018).Helloworldlimited.com.au. Retrieved 11 January 2018, from https://www.helloworldlimited.com.au/~/media/Helloworld%20Limited/Files/Annual%20Reports/HLO_FY17_Ann

Nike Plus Marketing Plan free essay sample

They did not want to make it too complicated or the average runner would not be interested; they had to keep their target market in mind. The product is simply a chip that fits into your Nike shoe that keeps track of you pace, distance, etc. This chip transfers data to your ipod nano which allows the runner to hear progress made and how far they have to go to reach their goal. The simplicity of the product allowed them to make the price of their product quite low; but now so low to imply poor quality. History In the 1960’s Phil Knight was in university and had a project where he had make a business plan. Along with the business plan he had to make a marketing plan to go along with it. This business plan composed of the idea of producing shoes in Japan and selling them in the United States. We will write a custom essay sample on Nike Plus Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Later on in 1963 Phil Knight decided to give his business plan a try. He traveled to Japan to speak with a company that manufactures shoes that goes by the name of Tiger. Phil Knight was asked who he represented and he made up the name Blue Ribbon Shoes. Phil convinced them to sell him their ‘Tiger’ shoes for that he could resell them in the US under the name Blue Ribbon Shoes. Over the 8 years the Blue Ribbon Shoes broke 1 million dollars in sales. It was at this 8 year mark (1971) he changed the name to Nike and also included the swoosh to be recognizable characteristic. After this the company grew exponentially and over 10 years sales grew up to $270 million. In 1996 Nike got the marketer of the year award which increased it popularity even more. At this point (1996) Nike had hit $6. 74 billion in sales. Environmental Analysis Social With the rise in obesity there are more and more people becoming self-conscious about their weight. This is resulting in more people going to gyms and pursuing other ways of getting exercise. This will directly result in more people purchasing the Nike plus who which to lose weight by running. People these days are wanting to belong to something more than they did in the past. Examples of this are the huge rise in people using myspace, facebook and other social networking site. Nike took advantage of this trend by creating a networking site only for people who have purchased the Nike plus. Economic Everyone is well aware that right now the economy is doing very poorly and people have less money to spend. This will hurt Nike as a company being as most of their products are at the high end scale of pricing. However, the Nike plus is cheap when compared to similar products. So the downhill economy could in fact help with sales of the Nike plus. Technological The current trend in this information age is everything becoming wireless. This includes cell phones, gaming consoles, blue tooth, etc. Nike took advantage of this trend by having the chip in the shoe communicate wirelessly with the receiver attached to the ipod nano. Competitive Companies are continuously outsourcing production to other countries in order to be profitable while offering the lowest price. Nike has taken advantage of this. Nike has the ability to move production from one country to another (what ever one has cheapest labour) while only incurring a small cost. SWOT Analysis Strengths Nike has no set factory that all or most production takes place in. If the cost of labour raises somewhere, then Nike can move its production to another location where labour is cheaper. This means Nike can produce a high quality product at the lowest possible price. Nike has very good research and development. This is very evident the many innovative product they have come out with. Nike has a global recognition for quality. Almost anywhere if some one sees the Nike swoosh they will recognize it as Nike. Weaknesses Nike does not have its own retailer and retailers are very price sensitive. This means that Nike must sell to retailers a lower price because of the competion from other bands such as Addidas. Opportunities The owners of Nike claim that Nike is not a fashion brand. They claim all of their products serve the purpose assisting people in sports. However, many people buy Nike products simply because of fashion. This is great market Nike could tap into. There are high value items that Nike has still not put into production. This includes jewelry. High value items generally come with a profit. Threats Nike sells internationally. This means that as fluctuations in currency happen Nike risks selling at a loss. This is a threat that faces all international companies. Over the past decade the market for shoes is becoming very competitive. Many more brands are coming into the market which is taking away from Nikes market share. Marketing Objectives and Strategies Being such a large company with an enormous global presence, Nike has lofty objectives to reach. Nike sets the highest standard in the industry of athletics and sports equipment, therefore when they set out In this joint-venture with Apple computers, they intended for the Nike+ brand to hold the largest market share within it’s category. With-in the first year of its launch Nike is striving to promote the Nike+ brand vigorously in an attempt to capture the interest of fitness enthusiasts and recreational runners alike. With this joint-venture, Nike hopes to gain an edge over its competitors, combining a similarly position brand with it’s elite running shoe creates a unique product that will captivate the fitness enthusiasts. The ultimate first year goal is to increase it’s share of the fitness market over it’s competitors with significant room for growth with the Nike+ brand as it looks to promote primarily within North America. The long-term goal of Nike’s marketing plan is to utilize the uniqueness of their product in order to create a commanding strangle hold on the fitness market and expand advertising efforts globally. Nike has numerous strategies that they utilize in order to reach a number of various potential consumer groups. Nike utilizes the market-leader market-product strategy. This is evident in the way in which they advertise the Nike+, using slogans such as â€Å"Run like you’ve never run before† in mixed media such as television and print advertisements. Although the Nike+ is a new product, it is essentially an innovation. Because it is an innovation Nike can draw on, not only it’s brand equity, but Apple’s as well, in order to place it as a premium product with-in the industry all while still maintaining a buzz and newness about it’s product. The primary target market of the Nike+ product are fitness enthusiasts looking to optimize the efficiency of their runs. This is very evident in the advertisements of this product. They depict a runner running against his toughest opponent-himself. The product allows for a juxtaposition of all previous accomplishments technologically displayed on the computer, allowing the runner to compare themselves against themselves. The secondary target market are casual runners looking to improve, yet may not need to use the product to its full potential to experience a benefit to their runs. Product The product is a little a chip that fits into a Nike shoe (only certain Nike shoes accept the chip). The chip comes with a receiver chip that connects to an ipod nano and the two chips communicate with each other wirelessly. The chip in the shoe records elapsed time, current pace and distance as a person is running/jogging. This data is simultaneously sent to the ipod nano using the receiver chip. Once the person has finished their exercise they can hook their ipod to the computer. The runner can then go to the Nike website and view their data. Nike has branded its self in a way that when one purchases Nike plus one has now become part of a larger community. This community is formed on the Nike website. You can compare your data with other people who have also purchased the Nike plus. You can communicate with other members and set goal for yourself. The Nike website goes another step further and creates little competitions where runners can show off their skills. This is all an effort to make the Nike plus ‘brand personality’ of being some one that promotes being a community. All of Nike products automatically have perceived high equity. Nike attempted to continue this by naming the new product Nike plus. The name creates in a persons mind everything great Nike offers, plus a bit more. People already use Nike shoes for running and now they can keep track of their progress easily. Nike strategically chose Apple’s ipod to communicate with instead of a Microsoft mp3 player. Apple has a reputation of creating higher quality products than Microsoft which is why Nike chose Apple. This helps Nike create stronger brand equity. There are many competitors Nike has for this product. These include Timex Bodylink, Garmin Forerunner, Bones In Motion. All these competitors offer more advanced running statistics than the Nike plus. Their products take the form of a watch or a band the goes around the leg. Things these products can do that the Nike plus can’t are tell the average speed, automatically pausing at an intersection or water fountain, and a few others. Despite these competitors offering more advanced products, Nike has set its self apart by being innovative. No one else other than Nike has come of with a chip that goes in your shoe that tracks your speed and delivers the data to an ipod nano. As mentioned above, Nike took this a step further by making it possible to be part of a community of other runners. Not even Adidas (main competition) has come up a product that does what the Nike plus does. The packaging has been made in a way that makes it stand out whether if the consumer knows about the product or not. It is a piece of grey cardboard with plastic wrapped around it securing the chip and receiver. To make people notice it a red stripe is placed at the top and bottom. In the top right hand corner of the top strip there is Nike’s swoosh and Apple’s logo beside it (an apple). This gets people attention because both Nike and Apple are big companies and have nothing to do with each other in any of the lines of products they sell. Price One would expect the price the Nike plus to be quite high. In fact, the price for the Nike plus is only $29. They have likely been able to do this because the Nike plus is composed of just a chip and a receiver which makes manufacturing cost lower than its competition. Apple also covered a lot of the cost for software programming since the product would result in more sales of the ipod nano. The consumer must also buy a pair of Nike shoes that are compatible with the Nike plus which is where they make most of the profit. Any pair of compatible Nike shoes cost between $80 and $110. Most of Nike market value quality and are more likely to purchase the higher priced shoes. This product is still quite new on the market and has no discount/sale price is available. Since the price is relatively low it is not necessary to offer sales at this point in time, especially since their target market is not price sensitive. Nike’s price gives it a huge advantage over competition. Many of Nikes competitors mentioned in the ‘Product’ section sell for about $300. There are some cheaper alternatives; but then the consumer would be better off just to get the Nike plus. Place In order to insure the success of any of product it carries, Nike, like any other large company, must distribute its product in retail locations most conducive its consumer’s lifestyles. With over 25,000 retailers in the United States alone, Nike already has strong, vast, and established channels willing to carry its products. Nike has its own retailers called â€Å"Niketown†, are currently in over 160 countries worldwide and also distribute their product online at nike. com. Nike+ specifically is now distributed throughout North America and Europe through retailers; however anyone can purchase the Nike+ product online, through nike. com/nikeplus. The intensity of distribution is just as intense as many other running shoes in Nike’s product line and can be found at any typical Nike retailer. Promotion The main usage of promotion done by Nike in order to promote it’s sub-brand Nike+ is advertising. Nike utilizes television advertisements specifically. They do this because it allows them to reach a large amount of potential consumers in order to promote their brand. Nike looks to convey a powerful message about physical fitness as they advertise Nike+. Nike+ advertisements promote a fun and effective way to maximize the potential of your workouts. By doing this they capture the serious runner looking to improve on the effectiveness of his or her workout, but also the casual runner just looking to better enjoy the experience. Evaluation of Marketing Plan Nike has done an excellent job of excecuting their marketing plan. Many people are not aware of the Nike plus. However, Nike succeeded in creating awareness for the people they where targeting. They clearly identified their target market and pushed the advertising on them rather than wasting money on people who will not purchase the product. Because of Nikes already strong customer base they got away with not doing advertising on massive scale. This also adds to why they where able to keep the price low for the product. Nike should have priced the Nike plus higher. Their target market has little price sensitivity and they would have been willing to pay a higher price. Then after 6 months they could have lowered the price to what it is now ($29). Nike branded the product perfectly. Gave it an image of being something that’s bigger than everything else, which is where the online community comes in. Bibliography http://nikeplus. nike. com/nikeplus/ http://reviews. cnet. com/mp3-player-accessories/nike-ipod-sport-kit/4505-6519_7-31894266. html http://xroads. virginia. edu/~CLASS/am483_97/projects/hincker/nikhist. html http://www. marketingteacher. com/SWOT/nike_swot. htm http://www. wharton. universia. net/index. cfm? fa=viewArticleid=1207language=englishspecialId= http://en. wikipedia. org/wiki/Nike%2C_Inc. http://www. youtube. com/watch? v=qOr5_GaGnPc http://www. youtube. com/watch? v=gTv3sHGNOmQ